Module 1: Introduction to Digital Marketing

• Overview of Digital Marketing

• Importance in the Modern Business World

• Traditional Marketing vs. Digital Marketing

• Understanding the Digital Marketing Funnel

Module 2: Website Planning & Development

• Basics of Website Design and User Experience (UX)

• Choosing the Right Platform (WordPress, Shopify, etc.)

• SEO-friendly Website Structure

• Landing Pages and Lead Generation

Module 3: Search Engine Optimization (SEO)

• On-Page and Off-Page SEO

• Keyword Research Strategies

• Technical SEO & Site Performance Optimization

• Link Building Techniques

• SEO Tools and Analytics

Module 4: Content Marketing

• Importance of High-Quality Content

• Blogging and Article Writing Strategies

• Video Marketing Basics

• Creating Engaging Social Media Content

• Content Distribution Channels

Module 5: Social Media Marketing (SMM)

• Overview of Major Social Media Platforms

• Facebook, Instagram, LinkedIn, Twitter, YouTube Marketing

• Creating Effective Social Media Strategies

• Social Media Advertising & Paid Campaigns

• Influencer Marketing Strategies

Module 6: Pay-Per-Click (PPC) Advertising

• Introduction to Google Ads and Bing Ads

• Keyword Bidding Strategies

• Ad Copywriting Best Practices

• Campaign Tracking and Optimization

• Retargeting and Conversion Rate Optimization

Module 7: Email Marketing

• Basics of Email Marketing

• Building and Segmenting Email Lists

• Writing Effective Email Campaigns

• Email Automation and Drip Campaigns

• Measuring Email Performance

Module 8: Affiliate & Influencer Marketing

• Understanding Affiliate Marketing

• Partnering with Influencers

• Affiliate Networks and Programs

• Tracking and Optimizing Affiliate Campaigns

Module 9: Analytics & Performance Measurement

• Introduction to Google Analytics

• Measuring Key Performance Indicators (KPIs)

• Conversion Rate Optimization (CRO)

• A/B Testing and Performance Reports

Module 10: Digital Marketing Strategy & Career Development

• Creating a Comprehensive Digital Marketing Plan

• Freelancing & Entrepreneurship in Digital Marketing

• Certifications and Career Paths

• Future Trends in Digital Marketing

Final Project & Certification

• Hands-on Capstone Project

• Certification Exam & Completion Certificate

This course is designed for beginners as well as professionals looking to enhance their digital marketing skills. It provides practical knowledge, real-world case studies, and hands-on experience with digital marketing tools and strategies.